Top Traveler Technology Trends August 26, 2010 Staying on top of how travelers use technology nowadays is like taking aim at a moving target. Practically every day, we learn about a new device, service, or network that promises to make some phase of the travel process more efficient, economical, or enjoyable. Understanding how consumers explore travel options is increasingly challenging, given the proliferation of platforms and devices. Yet this task is essential for companies operating in the highly competitive online travel space. In a new research study, PhoCusWright captures and presents a clear snapshot of today's travelers, pinpointing their adoption and usage of key technology and media. PhoCusWright's Traveler Technology Survey 2010 takes a detailed look at consumer behavior and attitudes toward innovations in travel technology, including new tools, functions, and platforms. Based on a comprehensive survey of online travelers in the U.S., the report outlines key trends and uncovers...
